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People near the Jubilee Bridge with the Central Business District (CBD) skyline, 18 February 2025. Can be used for stories on family, property prices,  tourism, commercial, office, employment

The event is held in partnership with the Association of Small and Medium Enterprises.

ST PHOTO: LIM YAOHUI

Megan Wee

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SINGAPORE – Business executives keen on having their brand stories picked up and covered by the media will be able to get tips on doing so at a discussion with Straits Times insiders.

The Business Leaders Edition of Conversations with The Straits Times, the fourth of a year-long series to mark ST’s 180th year in 2025, will be held on July 29 and will focus on how brands can get their stories heard.

The event is being held in partnership with the Association of Small and Medium Enterprises (ASME).

The representatives from ST sharing their processes of crafting stories and headlines are: Straits Times editor Jaime Ho, associate editor (newsroom strategy) Jeremy Au Yong, newsroom insights editor Diane Leow, deputy business editor Kang Wan Chern, ST Now assistant editor Lim Say Heng, newsroom strategy assistant editor Rei Kurohi and environment correspondent Shabana Begum.

Representatives from ASME will also participate in the discussions.

Participants can ask questions and raise ideas that they have in small group settings.

The event will be held at The Great Room in Centennial Tower at 3 Temasek Avenue. Registration begins at 4pm, with the event expected to run from 4.30pm to 7.15pm. Light refreshments will be provided.

Registration is free and closes on July 24. Sign up at str.sg/convoswithST

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