Celebrities' reputation at stake in endorsements, say experts
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Celebrity couple Andie Chen and Kate Pang, both of whom endorse products, with their children Aden and Avery. Ms Pang says she considers how the products she endorses fit in with her own branding, going as far as to turn down endorsement offers for slimming products.
PHOTO: GROUPE MULLER ARTISTE
Celebrity mum Kate Pang reads up on a company and checks its history before she agrees to be its spokesman, and she enlists her friends to help in the research.
Her friends conduct Internet searches in English - which is not Ms Pang's native language - to make sure that the company and its products are legitimate, said the Singapore-based Taiwan-born actress.