Carrefour courts consumers of Dubai's floating world

Carrefour has set up sail-through supermarkets to cater to customers on yachts, boats and jet-skis at three of Dubai's beaches.
Carrefour has set up sail-through supermarkets to cater to customers on yachts, boats and jet-skis at three of Dubai's beaches.PHOTO: FACEBOOK/CARREFOUR UAE

DUBAI • Dubai's retail explosion is extending out to sea.

Majid Al Futtaim Holding, the Middle East operator of Carrefour stores, has created sail-through supermarkets to cater to customers on yachts, boats and jet-skis at three of the city's beaches, the company said in a statement.

Shoppers on jet-skis and small sailing craft will be able to sail up to an "Aqua Pod" and order at the window, while passengers on larger vessels can order by phone for delivery within 45 minutes.

The floating supermarkets offer more than 300 products from snacks and fresh food to sunscreen and over-the-counter medicine.

"With Dubai's stunning coastline being enjoyed by millions of people each year, it is a natural next step to cater to our customers with relevant products in a locale where they are not currently being served," said Mr Miguel Povedano, chief operating officer of Carrefour UAE.

 

  • 300

    The floating supermarkets offer more than this number of products.

"It's exciting to know that we can reach our customers anywhere, whether it be land or sea."

While Carrefour explores untapped territory, Dubai's land-based retail sector has become glutted as an explosion of malls and shopping centres faces slowing spending from residents and tourists.

Dubai is set to see retail space surge by 50 per cent over the next three years, real estate adviser CBRE Group said in May.

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A version of this article appeared in the print edition of The Straits Times on December 11, 2018, with the headline 'Carrefour courts consumers of Dubai's floating world'. Print Edition | Subscribe