Commentary

Small is beautiful too when it comes to data

The use of big data will continue to gain impetus alongside increasing digitalisation and data proliferation, says the writer, but small data can and should play an equally important role in the decisions that businesses make. He adds that because it
The use of big data will continue to gain impetus alongside increasing digitalisation and data proliferation, says the writer, but small data can and should play an equally important role in the decisions that businesses make. He adds that because it is less vast and complex than big data, small data allows for better human comprehension. PHOTO: REUTERS
The use of big data will continue to gain impetus alongside increasing digitalisation and data proliferation, says the writer, but small data can and should play an equally important role in the decisions that businesses make. He adds that because it
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Big data has become the oft bandied-about buzzword in the business world.

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A version of this article appeared in the print edition of The Straits Times on March 26, 2018, with the headline Small is beautiful too when it comes to data. Subscribe