DBS aims to be the 'D' in Gandalf

Impress.AI chief executive officer and co-founder Sudhanshu Ahuja (second from left) with DBS staff, including Mr Bidyut Dumra (second from right), the bank’s head of Innovation. Impress.AI worked with DBS to come up with Jim, an acronym for “Job
Impress.AI chief executive officer and co-founder Sudhanshu Ahuja (second from left) with DBS staff, including Mr Bidyut Dumra (second from right), the bank’s head of Innovation. Impress.AI worked with DBS to come up with Jim, an acronym for “Jobs Intelligence Maestro”, which was custom-built to meet the needs of DBS’ recruiters and applicants.PHOTO: DBS

SINGAPORE - Fans of The Lord of the Rings well know that Gandalf is a powerful wizard who rose from the dead but the name is also an acronym that spells out a club of technology giants that DBS Bank is striving to join.

Most of the acronym is easily worked out: Google, Amazon, Netflix, Apple, LinkedIn, Facebook. The D is missing, of course, but that is where DBS wants to fit in.

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