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2024: After love, bosses get reality check on gen AI

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Companies will be more productive with Gen AI in 2024, but transformed?  That will take years, says Forrester senior research director Federic Giron.

Companies will be more productive with Gen AI in 2024, but transformed? That will take years, says Forrester senior research director Frederic Giron.

PHOTO: FORRESTER

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SINGAPORE - It is like a new relationship – the first year was starry-eyed and full of promise.

Generative artificial intelligence (gen AI) was going to do your board presentations, write this newspaper column, delight customers and let every lay worker code away his own work problems.

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