Tycoon shakes up online grocery shopping in India

Reliance boss' JioMart seeks to integrate mom-and-pop shops into its supply chain

Mr Mukesh Ambani (above), who launched online grocery business JioMart last month across 200 cities in India, will be competing against US firms such as Amazon and Flipkart. Retail analysts said his Reliance Industries, which owns Reliance Fresh stor
Mr Mukesh Ambani, who launched online grocery business JioMart last month across 200 cities in India, will be competing against US firms such as Amazon and Flipkart. Retail analysts said his Reliance Industries, which owns Reliance Fresh stores (above), will benefit from its deep pockets and retail experience. PHOTO: AGENCE FRANCE-PRESSE
Mr Mukesh Ambani (above), who launched online grocery business JioMart last month across 200 cities in India, will be competing against US firms such as Amazon and Flipkart. Retail analysts said his Reliance Industries, which owns Reliance Fresh stor
Mr Mukesh Ambani (above), who launched online grocery business JioMart last month across 200 cities in India, will be competing against US firms such as Amazon and Flipkart. Retail analysts said his Reliance Industries, which owns Reliance Fresh stores, will benefit from its deep pockets and retail experience. PHOTO: REUTERS
New: Gift this subscriber-only story to your friends and family

Mr Mukesh Ambani, Asia's richest man, disrupted the telecommunications sector when he entered with Reliance Jio in 2016.

Jio has been offering free calls and data rates at a fifth of the going market rate since it was launched.

Already a subscriber? 

Dive deeper at $0.99/month

Want more exclusives, sharp insights into what's happening at home and abroad? Subscribe to stay informed.

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • 2-week e-paper archive so you never miss out on any topic that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.

A version of this article appeared in the print edition of The Straits Times on June 16, 2020, with the headline Tycoon shakes up online grocery shopping in India. Subscribe