Chicken rice and salted egg yolk chips: Singapore food brands go down a treat in Hong Kong

Distributors of made-in-Singapore goodies see brisk trade as orders from territory rise

Made-in-Singapore salted egg yolk snacks, such as those offered by The Golden Duck, are a big hit in Hong Kong.
Made-in-Singapore salted egg yolk snacks, such as those offered by The Golden Duck, are a big hit in Hong Kong.PHOTO: THE GOLDEN DUCK
Ready-to-eat soup packs by The Soup Spoon are now available in Hong Kong at City Super.
Ready-to-eat soup packs by The Soup Spoon are now available in Hong Kong at City Super.PHOTO: THE SOUP SPOON

A shopper chatting in a supermarket about which brand of salted egg yolk chips to buy received some straight-to-the-point advice: "Only buy the one that says made in Singapore."

That response certainly made food-and-beverage (F&B) distributor Kevin Tan smile.

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A version of this article appeared in the print edition of The Sunday Times on September 09, 2018, with the headline 'S'pore food brands go down a treat in Hong Kong'. Print Edition | Subscribe