Asian Insider

The popular 'fake reality' of virtual influencers in India

Kyra, who has more than 162,000 followers on Instagram, debuted in January this year claiming to be India's first meta influencer. PHOTOS: KYRAONIG/INSTAGRAM
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NEW DELHI - Kyra marches through a portal into outer space and marvels at "richer" and "sharper" sounds. It seems like just any other ad for an audio equipment company but for a key difference - Kyra is not human.

The 21-year-old from Mumbai, with more than 162,000 followers on Instagram, debuted in January this year claiming to be India's first meta influencer.

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