STUBBING OUT A GLOBAL MENACE: Anti-smoking measures

India: Taking the shock and gore approach

A kiosk selling cigarettes in India. Smoking kills more than 900,000 people annually in the population of 1.25 billion people.
A kiosk selling cigarettes in India. Smoking kills more than 900,000 people annually in the population of 1.25 billion people. ST PHOTO: NIRMALA GANAPATHY

The price of a 20-stick pack of Marlboro Lights is 300 rupees (S$5.90).

Four months ago, India implemented a fresh set of health warnings on all cigarette packs which included even more gory pictures of mouth cancer patients, and a helpline number - 1800-11-2356 - to help smokers kick the habit.

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A version of this article appeared in the print edition of The Sunday Times on January 06, 2019, with the headline 'Taking the shock and gore approach'. Print Edition | Subscribe