Modi pitches himself as 'watchman' to win votes

After his successful 2014 polls pitch as a tea seller, message now is that Indian PM is keeping close watch on corruption

As election fever builds up, a shopkeeper in New Delhi shows a T-shirt with a picture of Prime Minister Narendra Modi printed on it.
As election fever builds up, a shopkeeper in New Delhi shows a T-shirt with a picture of Prime Minister Narendra Modi printed on it.PHOTO: AGENCE FRANCE-PRESSE

In the 2014 election campaign, the Bharatiya Janata Party (BJP) fired up voters by highlighting Prime Minister Narendra Modi's humble origins as a tea seller.

The BJP seized on the idea after Congress leader Mani Shankar Aiyar said dismissively that Mr Modi could be a tea seller but not the prime minister, giving the BJP a theme to anchor its campaign.

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A version of this article appeared in the print edition of The Straits Times on March 21, 2019, with the headline 'Modi pitches himself as 'watchman' to win votes'. Print Edition | Subscribe