India's open e-commerce network gets ready to take on giants

It enables multiple buyer and seller platforms and could rival Flipkart, Amazon domestically

New: Gift this subscriber-only story to your friends and family

The transaction was hyperlocal - an online order worth 37 rupees (S$0.67) for hydroponic coriander grown at a farm in Bangalore and delivered to a consumer in the city in less than 30 minutes.

It was this modest and quick order that kicked off the pilot run for a "game-changing" e-commerce initiative on April 29 backed by the Indian government that could create a domestic rival to the likes of biggies such as Amazon and the Walmart-backed Flipkart.

Already a subscriber? 

Dive deeper at $0.99/month

Want more exclusives, sharp insights into what's happening at home and abroad? Subscribe to stay informed.

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • 2-week e-paper archive so you never miss out on any topic that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.

A version of this article appeared in the print edition of The Sunday Times on May 15, 2022, with the headline India's open e-commerce network gets ready to take on giants. Subscribe