India's open e-commerce network gets ready to take on giants

It enables multiple buyer and seller platforms and could rival Flipkart, Amazon domestically

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The transaction was hyperlocal - an online order worth 37 rupees (S$0.67) for hydroponic coriander grown at a farm in Bangalore and delivered to a consumer in the city in less than 30 minutes.

It was this modest and quick order that kicked off the pilot run for a "game-changing" e-commerce initiative on April 29 backed by the Indian government that could create a domestic rival to the likes of biggies such as Amazon and the Walmart-backed Flipkart.

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A version of this article appeared in the print edition of The Sunday Times on May 15, 2022, with the headline India's open e-commerce network gets ready to take on giants. Subscribe