NEW DELHI (AFP) - Prime Minister Narendra Modi hit Indian television screens like never before on Monday (Aug 12), talking about his life and the environment - and smelling elephant dung - with Bear Grylls.
The Discovery Channel programme "Man Vs. Wild" saw Mr Modi seek to burnish his credentials as a protector of nature, telling his story to the British television adventurer in a rainy Indian nature reserve.
"Every plant is a flower. We see God in every plant," Mr Modi said as the two men made a spear and crossed a freezing river in a makeshift boat.
"It is every human's responsibility (to protect the environment). The biggest problem is our lifestyle. We exploit nature for our enjoyment, and that is the biggest problem," he said in Hindi, with Mr Grylls appearing to understand.
Mr Modi, re-elected earlier this year, also told Mr Grylls about his humble beginnings as a tea-seller's son and his solo trips of spiritual awakening into the Himalayas in his youth.
The programme, widely advertised in Indian media, ended with a gushing Mr Grylls saying a prayer for India and for Mr Modi, whom he called an "iconic global leader".
Media-savvy Modi, who has 49 million Twitter followers, has long sought to portray himself as a man of action protecting his beloved country and its people.
His macho exploits recall those of Russian President Vladimir Putin, who has been photographed horse-riding in Siberia, spear-fishing in a camouflage wetsuit, and practising judo.
During the election campaign, which ended in a thumping victory, Mr Modi portrayed himself as the humble but determined "watchman" protecting India from its enemies within and without.
Mr Modi told his Twitter followers earlier on Monday that his adventures with Mr Grylls, 45, would "throw light on environmental conservation and climate change".
India is home to 22 of the world's 30 most polluted cities, according to Greenpeace, and some of the planet's dirtiest waterways.
Poisonous air killed 1.24 million Indians in 2017, according to a study published last year by The Lancet Planetary Health, which said tens of millions of people face serious health risks.
India currently generates about two-thirds of its electricity with coal and gas, making it the world's third-biggest emitter of greenhouse gases.