Indian toys makers get global attention, raising export volume

A woman working on Harry Potter dolls at Sunlord Apparels, a manufacturer and exporter of stuffed toys, at Greater Noida in Uttar Pradesh state. ST PHOTO: NIRMALA GANAPATHY
International companies Ikea and Melissa and Doug are keen to source from Mr Naresh Kumar Gautam's toy factory. ST PHOTO: NIRMALA GANAPATHY
New: Gift this subscriber-only story to your friends and family

NEW DELHI - Two years ago, wooden toy maker Naresh Kumar Gautam would intermittently get one or two inquiries from foreign buyers about his products, which range from educational toys to dollhouses.

Now, dozens of international companies, including giants such as Swedish furniture maker Ikea and American toy manufacturer Melissa and Doug, are keen to source from his company amid global efforts to diversify the supply chain from China following Covid-19 disruptions.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.