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India introduces new guidelines to curb greenwashing
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A growing number of Indian consumers want their products to be eco-friendly.
PHOTO: AFP
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NEW DELHI – Advertising campaigns with green claims, such as those touting “eco-friendly” detergents, “plastic-free natural” chewing gum, “100 per cent biodegradable” plastic and “energy-efficient” buildings, are common in India.
But often, these are just ploys to mislead environmentally conscious consumers in India, with no truth to their claims, and the government has now taken notice.
