Asian Insider

Hopes soar as Air India changes hands but challenges await new owner

Tata will enjoy key aviation role but will need to cut costs, streamline processes, lift services

Hopes for a resurgence of Air India and its iconic Maharaja mascot are soaring among its diehard supporters.

Those who once flew on the airline during its glory days are reminiscing as social media has been inundated with old advertisements and anecdotes of trips of yesteryear, when Air India at its height gave away ashtrays designed by Spanish artist Salvador Dali to passengers.

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A version of this article appeared in the print edition of The Straits Times on October 15, 2021, with the headline 'Hopes soar as Air India changes hands but challenges await new owner'. Subscribe