Growing number of personal finance influencers online during Covid-19 in India

YouTube finance influencer Ankur Warikoo saw his subscriber base grow to 800,000 during the pandemic. PHOTO: COURTESY OF ANKUR WARIKOO
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NEW DELHI - In August last year, Ankur Warikoo, 41, who creates content on personal finance, had 13,000 subscribers on his YouTube channel.

His subscriber base has since grown exponentially to 800,000, a sign of how people have turned to social media platforms for financial management advice amid uncertainty during the Covid-19 pandemic.

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