Growing number of personal finance influencers online during Covid-19 in India

YouTube finance influencer Ankur Warikoo saw his subscriber base grow to 800,000 during the pandemic.
YouTube finance influencer Ankur Warikoo saw his subscriber base grow to 800,000 during the pandemic.PHOTO: COURTESY OF ANKUR WARIKOO

NEW DELHI - In August last year, Ankur Warikoo, 41, who creates content on personal finance, had 13,000 subscribers on his YouTube channel.

His subscriber base has since grown exponentially to 800,000, a sign of how people have turned to social media platforms for financial management advice amid uncertainty during the Covid-19 pandemic.

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