Covid-19 triggers boom in online personal finance influencers in India
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Nirmala Ganapathy India Bureau Chief In New Delhi, Nirmala Ganapathy
In August last year, Mr Ankur Warikoo, who creates content on personal finance, had 13,000 subscribers on his YouTube channel.
His subscriber base has since grown exponentially to 800,000, a sign of how people have turned to social media platforms for financial management advice amid uncertainty during the Covid-19 pandemic.
