Dead coffee baron V.G. Siddhartha served up cafe culture in India way before Starbucks

That perfect brew came about in 1996 with a tagline touting 'a lot could happen over coffee'

Above: A portrait of the late Mr V.G. Siddhartha, founder of Cafe Coffee Day chain, displayed at the company's corporate office in Bangalore. Below: One of the outlets. The cafes offered young people a much-desired third place to hang out at, after h
A portrait of the late Mr V.G. Siddhartha, founder of Cafe Coffee Day chain, displayed at the company's corporate office in Bangalore. PHOTO: AGENCE FRANCE-PRESSE
Above: A portrait of the late Mr V.G. Siddhartha, founder of Cafe Coffee Day chain, displayed at the company's corporate office in Bangalore. Below: One of the outlets. The cafes offered young people a much-desired third place to hang out at, after h
One of the outlets. The cafes offered young people a much-desired third place to hang out at, after home and school. PHOTO: AGENCE FRANCE-PRESSE
New: Gift this subscriber-only story to your friends and family

Behind the trademark red and white counter of a Cafe Coffee Day in an old neighbourhood of Bangalore, a young barista makes a cappuccino in tears. She has just heard that Mr V.G. Siddhartha, the 60-year-old founder of India's largest coffee chain, may have committed suicide. A policeman can be heard on her smartphone saying his body had just been found in a river.

Ms Meghana, who has worked in the cafe for only eight months, is heartbroken. She last met Mr Siddhartha on one of his famed quarterly visits to every one of the city's outlets.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.

A version of this article appeared in the print edition of The Straits Times on August 01, 2019, with the headline Dead coffee baron V.G. Siddhartha served up cafe culture in India way before Starbucks. Subscribe