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When falling flat on your face is something to boast about

Falling Stars Challenge, popular in Russia, takes on a local twist in Asia

Falling flat on one's face is hardly an enviable position.

But in the bizarre world of viral challenges, it's an Instagrammable moment worth sharing and shouting about.

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A version of this article appeared in the print edition of The Sunday Times on October 21, 2018, with the headline 'When falling flat on your face is something to boast about'. Print Edition | Subscribe