Ugly side of Thailand's 'pretty' industry

Many young models risk their well-being by joining private parties to earn more money

In Thailand, promotional models known as "pretties" are employed to attend events, but many young models risk their well-being by joining private parties to earn more money.

Dressed in a sexy outfit, and with impeccable make-up and hairdo, Ms Pornpen Kongsorn was all smiles while handing out free samples of a new drink to passers-by at a busy Skytrain station in central Bangkok.

She is one of Thailand's many promotional models known locally as "pretties", women mostly in their 20s dolled up in skimpy clothes to promote events and products.

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A version of this article appeared in the print edition of The Sunday Times on October 13, 2019, with the headline 'Ugly side of Thailand's 'pretty' industry'. Print Edition | Subscribe