MALACCA (THE STAR/ASIA NEWS NETWORK) - Traders at Malacca's Jonker Walk say the sale of penis-shaped sausages is an embarrassment to the entire business community at the iconic night market.

Jonker Walk committee adviser Gan Tian Loo said on Monday (Feb 15) that the sale of the phallic-shaped food item has sparked outrage among traders and local community leaders.

He said the committee had clearly stated the prohibition on the sale of such items, and the outlet began selling the item a few days before Chinese New Year, adding to the traders' ire.

Datuk Gan said the trader bought the phallic-shaped waffle maker from Taiwan, and his wares were popular among tourists, not locals.

He said the trader's actions had marred the reputation of Jonker Walk, which has always been regarded as a wholesome night-market and gourmet destination.

"The traders had a meeting on Monday morning, with many expressing their disappointment," he said.

Mr Gan said the trader, who is in late 20s, admitted to his mistake and asked to be forgiven, saying he only wanted to introduce some novel items to Jonker Walk.

Mr Gan said the committee felt that the trader should have realised the sensitivity of selling such items here.

Earlier, Mayor Zainal Hussin said the trader had been served a notice to rescind his business licence.