Asian Insider

Thailand's virtual shopping mall V-Avenue a hit, thanks to Covid-19 curbs

Ambassadors of mobile operator Advanced Info Services AI-Ailynn and Bam Bam are virtual and real-life figures respectively. PHOTO: AIS
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BANGKOK - When Thailand's malls and retail markets stayed closed due to Covid-19 curbs last year, the country's largest mobile operator Advanced Info Services (AIS) took the leap into the metaverse by opening a virtual shopping mall, V-Avenue.

The immersive shopping experience lets users browse over 200 shops and drew some two million unique visitors.

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