Field notes

Online auctions hook Malaysian seafood lovers

Fish sold that way is often cheaper than at wet markets and buyers can get cooking tips

DD Fishery business partners (from left) Lim Jih Chai, 41, Yeow Ton Kiang, 39, and Audrey Goo, 37, at their floating fish farm in the Strait of Malacca, near Pulau Ketam - a traditional fishing village in Selangor. ST PHOTO: TRINNA LEONG
DD Fishery business partners (from left) Lim Jih Chai, 41, Yeow Ton Kiang, 39, and Audrey Goo, 37, at their floating fish farm in the Strait of Malacca, near Pulau Ketam - a traditional fishing village in Selangor. ST PHOTO: TRINNA LEONG
A live auction of seafood on the Internet. Besides the lower prices, interacting with auctioneers on Facebook's comments section while bidding is also a big draw for buyers.
A live auction of seafood on the Internet. Besides the lower prices, interacting with auctioneers on Facebook's comments section while bidding is also a big draw for buyers. PHOTO: DD FISHERY LIVE / FACEBOOK
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A young Chinese man dressed casually in a T-shirt calls out for bids in rapid-fire Mandarin. In front of him is a large red fish, sitting atop a tray of ice. The man looks at his phone - secured on a tripod facing him - and asks for more bids before the allotted two minutes is up. He then moves to his next item.

But there are no actual customers in front of his booth.

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A version of this article appeared in the print edition of The Straits Times on July 20, 2019, with the headline Online auctions hook Malaysian seafood lovers. Subscribe