Touted as the first in Thailand, a "mobile phone lane" has been launched on a trial basis at Kasetsart University (KU) in Bangkok to separate pedestrians who must use their phones while walking from those who are in a rush.

The dual-lane footpath is aimed at preventing distracted phone users from bumping into non-users, The Nation reported.

The 500m-long path is the brainchild of a team of KU students, and the idea was submitted to the Toyota Challenge 2015, which invited university students to help solve on-campus problems.

The trial will end on Nov 15 and results will be assessed.