Najib needs new social media strategy to stay 'influential' from behind bars

Former Malaysian premier Najib Razak was sent to prison last month to serve 12 years. PHOTO: REUTERS
New: Gift this subscriber-only story to your friends and family

KUALA LUMPUR - Cyberspace has long been the playground of Malaysia's former prime minister Najib Razak, but his imprisonment for corruption has somewhat blunted his key weapon - social media.

After losing in the 2018 General Election, Najib has been working hard to rebrand himself, sharing his opinions and trolling his detractors with snarky humour, while using the moniker "Bossku'', or "my boss" in Malay.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.