China turns to TV for charm offensive to woo Filipinos

China News TV, launched by Chinatown TV last year, is a 30-minute news programme delivered in Mandarin but with English subtitles.
China News TV, launched by Chinatown TV last year, is a 30-minute news programme delivered in Mandarin but with English subtitles.PHOTO: CNTV

Critics say the move is a bid to win over those doubtful of Beijing's intentions

China is on a "charm offensive" on television in the Philippines, which its detractors here say is an effort to present a "softer" side of Beijing and win over those doubtful of its intentions.

Last month, the Philippines' state-run TV network PTV-4 announced it would air Chinese documentaries, cartoons, TV shows and movies dubbed in Tagalog, the national language. It is set to start airing next month a documentary about Marco Polo, a romance series, a cartoon and a movie, all made in China.

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A version of this article appeared in the print edition of The Straits Times on July 13, 2018, with the headline 'China turns to TV for charm offensive to woo Filipinos'. Print Edition | Subscribe