Asean flavours can take Korean Wave to next level: Experts

Top: South Korean girl group Blackpink members (from left) Jisoo, Jennie, Rose and Lisa, who is Thai, performing at a concert held on Feb 15 in Singapore. Above: Members of South Korean boyband GOT7 (from left) Junior, Youngjae, JB, Bambam, Mark, Yug
South Korean girl group Blackpink members (from left) Jisoo, Jennie, Rose and Lisa, who is Thai, performing at a concert held on Feb 15 in Singapore.PHOTO: YG ENTERTAINMENT
Top: South Korean girl group Blackpink members (from left) Jisoo, Jennie, Rose and Lisa, who is Thai, performing at a concert held on Feb 15 in Singapore. Above: Members of South Korean boyband GOT7 (from left) Junior, Youngjae, JB, Bambam, Mark, Yug
Members of South Korean boyband GOT7 (from left) Junior, Youngjae, JB, Bambam, Mark, Yugyeom and Jackson. Bambam is from Thailand. Speaking yesterday at the Asean-Korea Media Forum, Hongik University professor Ko Jeong-min said while K-pop has been widely embraced in South-east Asian countries, the interest has not been reciprocated.PHOTO: SHIN MIN DAILY NEWS

Such moves can boost cultural ties, they say at event to mark 30 years of dialogue relations

South Korea can tap the multicultural flavours of South-east Asia to amplify the Korean Wave on the global stage, experts said.

One way is to include more Asean-born talents in K-pop groups, beyond the current crop that includes girl group Blackpink's Thai member Lisa and boy band GOT7's Thai member Bambam, as the Korean entertainment industry seeks to diversify beyond its own shores.

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A version of this article appeared in the print edition of The Straits Times on April 25, 2019, with the headline 'Asean flavours can take Korean Wave to next level: Experts'. Print Edition | Subscribe