South Korean YouTube child star, 6, buys $11m property

Boram, six, has a YouTube channel that reviews toys and another that shares her daily life. They earn an average $4.2 million monthly revenue.
Boram, six, has a YouTube channel that reviews toys and another that shares her daily life. They earn an average $4.2 million monthly revenue.PHOTO: INTERNET

SEOUL • A six-year-old South Korean YouTube star has bought a five-storey building worth 9.5 billion won (S$11 million) in one of the richest areas of Seoul.

The 258 sq m property in the Seoul suburb of Gangnam was bought in April, reported The Korea Herald. The purchase was made by the Boram Family, the company that operates Boram's two YouTube channels.

According to YouTube analytics website Social Blade, the two channels - Boram Tube ToysReview and Boram Tube Vlog - hold the biggest share in marketing profits among South Korean YouTube channels. The analyst estimated the average monthly revenue coming from the two channels to be around US$3.1 million (S$4.2 million).

Boram Tube ToysReview, which has gained huge popularity worldwide by introducing and reviewing toys, has 13.6 million subscribers, while the Boram Tube Vlog channel that shares the daily life of Boram and her family is followed by 17.5 million subscribers.

One of her most popular videos has more than 376 million views. It shows her making instant noodles using a plastic toy kitchen before slurping it down.

Last year, Forbes reported that the highest-earning YouTube star was Ryan Kaji, seven, the American star of Ryan ToysReview. He earned US$22 million through his channel, which has more than 20.8 million subscribers.

The YouTubers make money in numerous ways, such as through advertisements that play on their videos and by partnering brands to sell products.

A version of this article appeared in the print edition of The Sunday Times on July 28, 2019, with the headline 'S. Korean YouTube child star, 6, buys $11m property'. Print Edition | Subscribe