When Chinese travel overseas on holiday these days, nearly seven in 10 - or 68 per cent - are likely to do so without joining a package tour, a new study has found.
And with deeper pockets which allow them to go on more trips, Chinese tourists are seeking out destinations that differentiate themselves from others and offer more intimate, local and immersive travelling experiences.
TO READ THE FULL ARTICLE
Thank you for reading The Straits Times
You have reached one of our Premium stories. To continue reading, get access now or log in if you are a subscriber.
What is Premium?