Winners and losers in early Singles' Day sales in China

Delivery workers handle packages at a warehouse in Beijing on Nov 9, 2020, to be delivered to customers ahead of the Singles' Day. PHOTO: AFP
New: Gift this subscriber-only story to your friends and family

BEIJING - Scrolling through e-commerce app Taobao one weekend last month, marketing executive Li Nana spent close to 500 yuan (S$102) placing deposits on dozens of items, knowing she would have to pay the full amounts for them between Nov 1 -3 to enjoy massive discounts.

But the 26-year-old, like tens of thousands of others, missed the deadlines when they arrived, so she not only forfeited her deposit, but also lost out on the price drop.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.