SEOUL (Reuters) - Described as North Korea's "biggest hit of the year", next month's Pyongyang Marathon is expected to have only half as many foreign participants as last year, tour operators say, as political tensions and a ban on US visitors take their toll.
International tourism to North Korea dropped last year as tension increased over the county's testing and development of nuclear weapons and intercontinental ballistic missiles in defiance of UN Security Council resolutions.
In July last year, the United States banned its citizens from visiting North Korea after the death of Otto Warmbier, an American university student who died after being released from 17 months of detention in North Korea.
"Tourism came close to collapse, there were far fewer tourists," said Simon Cockerell, general manager of Koryo Tours, noting that the market was small and easily susceptible to swings.
Tourism numbers have slowly risen amid an easing in those tensions over the past few months - driven by a revival of inter-Korea talks and a push for a summit between Pyongyang and Washington - but that hasn't translated to a major turnout for the year's biggest tourism event, operators said.
"Our tourist numbers for our scheduled group tours to North Korea have steadily grown. However, the number of attendees to this year's Pyongyang marathon event is down considerably," said Rowan Beard, a manager with Young Pioneer Tours, who noted one of the biggest reasons for the drop is a lack of Americans.
"The majority of the runners who had joined us previously were Americans," he said, describing the marathon as "the biggest hit" of last year.
"They were really keen to come to Pyongyang, compete against the locals and check out the country they constantly saw in the news back home."
Last year saw an unusually large number of foreign runners, with around 1,000 participating, while this year around 500 are expected, Cockerell said.
"The marathon, the biggest event that draws tourists at the moment, is less than half the size it was last year," he said.
The American travel ban remains in place for all except a few categories of humanitarian workers and journalists, and in January the US State Department began warning Americans who travel to North Korea or other risky countries to draft a will and discuss their funeral wishes with family members before leaving.
North Korea's National Tourism Administration launched a revamped tourism website last week, promoting a range of sightseeing and travel itineraries, according to NK News, a website that monitors North Korea.
Cockerell said he was convinced that tourism could help reduce tensions.
"Honestly I think Americans visiting in jeans and T-shirts can do more than Americans in full combat gear," he said.