SINGAPORE START-UPS MAKING INROADS INTO...South Korea

S'pore-based firm and South Korean artisanal shoemakers a perfect fit

Ms Yang So-mang (far left) created an image analysis technology to allow users to custom-make shoes using their mobile phones and asked a former colleague, Singaporean Joanna Lam, to help market the shoes. PHOTO: KADA:KUDU
Ms Yang So-mang (far left) created an image analysis technology to allow users to custom-make shoes using their mobile phones and asked a former colleague, Singaporean Joanna Lam, to help market the shoes. PHOTO: KADA:KUDU
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South Korean Yang So-mang had worn high-heels for many years, but it was only after an ankle surgery four years ago that she realised the importance of wearing well-fitted, comfortable shoes.

She could not find ergonomic shoes online, and worse, realised that the return rate for online-bought footwear was up to 40 per cent due to size and fit issues.

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A version of this article appeared in the print edition of The Straits Times on July 03, 2021, with the headline S'pore-based firm and South Korean artisanal shoemakers a perfect fit. Subscribe