Asian Insider

South Korea's K-pop stars extending their reach as avatars in the metaverse

Avatars of K-pop group Blackpink on South Korea's largest metaverse platform ZEPETO. PHOTO: NAVER Z
New: Gift this subscriber-only story to your friends and family

SEOUL - From debuting virtual idols to holding interactive concerts and creating digital content, South Korea's entertainment companies have been quick to dive into the metaverse to help K-pop stars expand their reach beyond the physical world.

Girl group Blackpink, for one, stormed into the metaverse platform ZEPETO as avatars first in mid-2020. The four-member group then held a virtual fan signing event - which drew more than 46 million fans - and performed together with American singer Selena Gomez.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.