Asian Insider

South Korea's K-pop stars extending their reach as avatars in the metaverse

Avatars of K-pop group Blackpink on South Korea's largest metaverse platform ZEPETO. PHOTO: NAVER Z
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SEOUL - From debuting virtual idols to holding interactive concerts and creating digital content, South Korea's entertainment companies have been quick to dive into the metaverse to help K-pop stars expand their reach beyond the physical world.

Girl group Blackpink, for one, stormed into the metaverse platform ZEPETO as avatars first in mid-2020. The four-member group then held a virtual fan signing event - which drew more than 46 million fans - and performed together with American singer Selena Gomez.

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