Singles, kick up your boots and shop

At China's Zhejiang Agriculture and Forestry University yesterday, an undergraduate takes a photo of a pair of boots at a studio of an e-commerce firm. In preparation for Singles Day, which falls on Nov 11, e-commerce undergraduates are stocking up o
PHOTO: XINHUA

At China's Zhejiang Agriculture and Forestry University yesterday, an undergraduate takes a photo of a pair of boots at a studio of an e-commerce firm. In preparation for Singles Day, which falls on Nov 11, e-commerce undergraduates are stocking up on items and planning marketing programmes.

That day, set aside for single people, has become the largest online shopping day in the world after Chinese e-commerce giant Alibaba Group launched its first sales campaign in 2009. Alibaba took in US$9.34 billion (S$13.08 billion) in sales on Singles Day last year.

A version of this article appeared in the print edition of The Sunday Times on November 01, 2015, with the headline 'Singles, kick up your boots and shop'. Print Edition | Subscribe