SHANGHAI - China's state media reported on Thursday that the stampede at a Shanghai New Year celebration killed 10 males and 25 females. The youngest is 16 years old.
So far, 10 victims have been identified so far, CCTV said.
At least 48 people were injured at the event at the Bund district.
The incident happened at 11.35 pm local time on the Chenyi Square of Huangpu District around the Bund, a busy waterfront area in central Shanghai, where people gathered to usher in the New Year.
Shanghai-based The Paper reported that coupons that looked like US dollars were thrown from the 18th floor of a high-rise building for about three minutes before the stampede happened. Mr Wu Tao, who saved an injured woman, told The Paper that the coupons led to temporary chaos on the ground.
The official Xinhua news agency reported that most of the injured were young people in their 20s, including college students. There were also young children among the victims, it said. It is not known if the victims include foreigners.
A city government statement said the cause of the accident was under investigation, adding that city government leaders had called for "every effort" to care for the injured.