Minimalist, me-only: What South Korean millennials look for in home furnishing products

Models posing with the LG Objet series, which aims to turn home appliances into artistic furniture. Made of wood, the series includes a TV with hidden shelves, a speaker that doubles up as a sofa side table, as well as a refrigerator and air purifier
Models posing with the LG Objet series, which aims to turn home appliances into artistic furniture. Made of wood, the series includes a TV with hidden shelves, a speaker that doubles up as a sofa side table, as well as a refrigerator and air purifier that can function as nightstands. LG ELECTRONICS
A model posing with one of the customisable refrigerators (top) by Samsung Electronics - what looks like a shiny three-door cabinet is actually a refrigerator. A speaker (above) doubles as storage space in the home of Mr Cha Myung-sub.
A model posing with one of the customisable refrigerators (above) by Samsung Electronics - what looks like a shiny three-door cabinet is actually a refrigerator.ST PHOTO: CHANG MAY CHOON
A model posing with one of the customisable refrigerators (top) by Samsung Electronics - what looks like a shiny three-door cabinet is actually a refrigerator. A speaker (above) doubles as storage space in the home of Mr Cha Myung-sub.
A speaker (above) doubles as storage space in the home of Mr Cha Myung-sub.ST PHOTO: CHANG MAY CHOON

Young South Koreans value design and experiences over mere possession of goods

When Mr Cha Myung-sub decided to move closer to his two children's school, he also took the opportunity to declutter and create a minimalist home.

Instead of installing a home theatre system around a TV console, which he said would make the living room look small, the 35-year-old administrative manager bought a stylish four-legged speaker that doubles as storage space.

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A version of this article appeared in the print edition of The Sunday Times on July 07, 2019, with the headline 'Minimalist, me-only: What millennials look for in products'. Print Edition | Subscribe