Asian Insider

Live-streaming catches on in China's rural areas

Entrepreneur Xu Zewei during his live stream broadcast earlier this year. He had taken to the platform Kuaishou to help farmers from a township on the outskirts of Beijing sell their produce.
Entrepreneur Xu Zewei during his live stream broadcast earlier this year. He had taken to the platform Kuaishou to help farmers from a township on the outskirts of Beijing sell their produce. PHOTO: COURTESY OF XU ZEWEI
Danson Cheong 
Updated
Nov 28, 2020, 07:40 AM
Published
Nov 28, 2020, 05:00 AM
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When Ms Yang Meng first started live-streaming last year, she was terrified of freezing on camera.

"I was worried that I wouldn't know what to say, so I spent so much time working on my script," she said.

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A version of this article appeared in the print edition of The Straits Times on November 28, 2020, with the headline Live-streaming catches on in China's rural areas. Subscribe

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