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Hello Kitty toy craze

Student Tze Swee Poh and 10 of his classmates from Serangoon Secondary queued for more than 10 hours on Jan 27, 2000, to collect 11 sets of Hello Kitty and Daniel toys. Others could collect only coupons to redeem their plush toys the next day.

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A version of this article appeared in the print edition of The Straits Times on April 18, 2019, with the headline Hello Kitty toy craze. Subscribe