Field notes

Hiroshima hopes to find a new Calbee, Daiso or Mazda

The prefecture, a springboard for many famous brands, is rediscovering its entrepreneurial mojo, with start-ups tapping technology to modernise industries

Mr Kazuyuki Sueoka rues the damage to lemon trees on his family farm due to landslides triggered by unprecedented heavy rains last July that lashed western Japan, including mountainous Hiroshima prefecture.

The 68-year-old is a sixth-generation farmer whose family has been growing lemons in the port city of Kure for 120 years. More than 10 per cent of the trees on his 1.5ha farm were washed away, he said, adding: "The only way is to plant new trees, but they will not produce fruit for at least five years."

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A version of this article appeared in the print edition of The Straits Times on March 23, 2019, with the headline 'Hiroshima hopes to find a new Calbee, Daiso or Mazda'. Subscribe