Fukushima fights toxic rumours amid decontamination efforts

Food businesses are hit and population low, despite efforts to decontaminate

Seven years on, Fukushima still fights to detoxify its tainted reputation as it continues to decontaminate the Daiichi nuclear plant. The Straits Times gets an inside look at the plant where the disaster struck.

Mr Takahira Hironori, store manager of fishmonger Kaidoya in Iwaki city of Fukushima, survived a giant tsunami seven years ago today, but now has a different worry - that the reputation of his hometown will forever be tainted.

"There are harmful rumours that 'Fukushima' equals 'dangerous' and 'toxic'," the 57-year-old told The Sunday Times. "We're still not getting as much business as before, no matter how we try to reassure consumers of the safety of our food."

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A version of this article appeared in the print edition of The Sunday Times on March 11, 2018, with the headline 'Fukushima fights toxic rumours'. Subscribe