French firm plans China malt whisky distillery to tap demand

Spirits maker notes growing affluence of consumers and their interest in new tastes

French spirits maker Pernod Ricard is building China's first foreign-owned malt whisky distillery at the foot of the fabled Mount Emei in Sichuan province. It chose the region because of its rich history as well as pristine water source and terroir.
French spirits maker Pernod Ricard is building China's first foreign-owned malt whisky distillery at the foot of the fabled Mount Emei in Sichuan province. It chose the region because of its rich history as well as pristine water source and terroir. PHOTO: PERNOD RICARD

Mount Emei in China's Sichuan province is known as the hallowed home of wuxia (martial arts) legends, but the fabled mountain could soon also be known for something else - whisky.

French spirits maker Pernod Ricard, the second-largest in the world, has announced plans for a malt whisky distillery at the foot of the mountain - the first such foreign-owned distillery in China.

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A version of this article appeared in the print edition of The Straits Times on September 04, 2019, with the headline 'French firm plans China malt whisky distillery to tap demand'. Print Edition | Subscribe