China's sharing craze goes into overdrive with shared luxury cars

China's latest sharing service allows for the renting of luxury cars.
China's latest sharing service allows for the renting of luxury cars. PHOTO: SCREENGRAB FROM VIDEO

From umbrellas and stools to nap capsules and subway KTV booths, China's sharing craze has gone into overdrive over the past year.

But the boom appears to have spawned its most unlikely commodity yet - luxury cars.

A start-up in Hangzhou recently launched its shared-luxury car service, local news media reported.

During its promotional period, customers can rent a Nissan GT-R or a Rolls-Royce for as low as 19.90 yuan (S$4) and 49.90 yuan per hour respectively.

Normal prices will range from an hourly rate of 300 to 600 yuan.

Supercars such as the McLaren P1 are also available for rent at 15,000 yuan an hour.

 

The start-up's founder said he hoped to provide greater access to luxury cars with his service, although some residents expressed concerns that the price was too high.

Backed by a torrent of venture capital, China has gone sharing mad in recent months with a variety of novel ideas.

Some, however, have proven short-lived - an umbrella-sharing scheme quickly collapsed when most of the umbrellas disappeared within the first few days, while authorities quickly closed down shared napping capsules in Shanghai due to fire risks.

A BMW-sharing scheme was launched recently in Shenyang, with users scanning a QR code with their mobile phones to rent a royal blue BMW 1 Series for a rental fee of 1.5 yuan per kilometre.