For subscribers
China's live-streaming influencers come under scrutiny
Sign up now: Get insights on Asia's fast-moving developments
Live-streaming sessions by Chinese livestreamers Li Jiaqi and Viya, are seen on e-commerce app Taobao, on Dec 14, 2021.
PHOTO: REUTERS
Follow topic:
BEIJING - Human resource manager Pan Jingli would drop in and out of live-streaming rooms on e-commerce platform Taobao every night before going to sleep.
It became a routine during the Covid-19 pandemic last year after Beijing imposed strict stay-at-home rules.
