Chengdu is Singapore food brands' gateway to China

VeriTAG chief executive Jason Lim (left) at the firm's first unmanned minimart in Chengdu, which showcases food from up to 20 Singapore brands, including frozen crab dishes from House of Seafood. With him is the Singapore restaurant chain's chief exe
VeriTAG chief executive Jason Lim (left) at the firm's first unmanned minimart in Chengdu, which showcases food from up to 20 Singapore brands, including frozen crab dishes from House of Seafood. With him is the Singapore restaurant chain's chief executive Francis Ng, who says its products enjoy good online sales in the Chinese city. ST PHOTO: CHONG KOH PING
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Some Singapore small and medium-sized enterprises (SMEs), especially food companies, are finding Chengdu a viable launchpad to enter the Chinese market.

They cite the capital city of southwestern Sichuan province as having a receptive market to new food imports. The spending power of the 16 million population is also comparable to that of larger metropolises like Beijing and Shanghai.

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A version of this article appeared in the print edition of The Straits Times on September 14, 2018, with the headline Chengdu is Singapore food brands' gateway to China. Subscribe