Bigger stage in the metaverse for China's virtual idols

Like any other influencer in China, Ayayi (third from left) maintains an active social media presence and regularly updates her followers with snippets of her life. PHOTO: XIAOHONGSHU
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BEIJING - Like any other influencer in China, Ayayi maintains an active social media presence with 770,000 followers on popular platforms Weibo, Xiaohongshu and Douyin, regularly updating them on what she is doing.

In the posts, Ayayi can be seen posing with fellow celebrities, Grace Chow, Jing Boran and William Chan, dishing out fashion tips and promoting events.

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