Pure e-commerce is a thing of the past, said Chinese e-commerce giant Alibaba, even as it made a record 213.5 billion yuan (S$42.3 billion) this year from the retail phenomenon it created, the Singles Day shopping festival on Nov 11.
Top executives of other e-commerce firms agree, having in recent years attempted to capture a bigger share of the retail market by combining brick-and-mortar shops with online shopping.
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