Woman in US sues KFC for US$20m for falsely advertising 'half a bucket' of chicken

A bucket of KFC fried chicken.
A bucket of KFC fried chicken. PHOTO: AFP

What does one do upon finding that a bucket of chicken from Kentucky Fried Chicken (KFC) does not "overflow" as shown in advertisements?

According to Ms Anna Wurtzburger, you should sue the fast-food chain for US$20 million (S$27.8 million) for false advertising.

The 64-year-old widow from Hudson Valley bought a US$20 bucket of chicken from KFC during the summer and her feathers were ruffled when it looked different from the advertisements, according to a report in the New York Post.

She told the newspaper: "I came home and said, 'Where's the chicken?' I thought I was going to have a couple of meals.

"They say it feeds the whole family... They're showing a bucket that's overflowing with chicken," she added. "You get half a bucket! That's false advertising, and it doesn't feed the whole family. They're small pieces!"

She contacted KFC's Georgia headquarters to lodge a complaint, claiming that the bucket of chicken on the commercial was portrayed "so that the public could see the chicken", reported the New York Post.

"If you want the public to look at your chicken, put it in a dish," the retiree continued. "I expect to get what you're telling me."

Putting her money where her hungry mouth is and going with her gut feeling which was ultimately unsatisfied, Ms Wurtzburger has hired a lawyer and filed a lawsuit to demand the fast-food chain change its advertising, reported the New York Post.

She even returned two gift certificates that KFC sent her as a mea culpa.

Ms Wurtzburger, who used to work at the Fishkill Correction Facility prison, now lives off her Social Security cheque. She said the KFC meal was meant to be a rare treat.

The grandmother has sought US$20 million in damages, and KFC has since labelled the lawsuit as "meritless".