Trump's long-time aide Hope Hicks will be interim White House communications director

Hope Hicks, White House Director of Strategic Communications, steps off Air Force One upon arrival at Newark Liberty Airport in Newark, New Jersey on June 9, 2017.
Hope Hicks, White House Director of Strategic Communications, steps off Air Force One upon arrival at Newark Liberty Airport in Newark, New Jersey on June 9, 2017.PHOTO: AFP

WASHINGTON (NYTIMES) - President Donald Trump's longtime aide Hope Hicks will serve as the interim White House director of communications and will help the president find a permanent person for the job, according to a senior administration official.

However temporary it is, it was the latest reshuffling in the White House and comes at a time when the president's remarks on white supremacists were drawing fire from Democrats and Republicans. The role of communications director is to set a clear and direct message coming from the White House each day.

Ms Hicks, 28, already is considered one of the most important people in the president's communications orbit and has the most sway over who in the news media gets interviews with the president. Her current title is director of strategic communications.

Ms Hicks was a spokesman for Mr Trump during his presidential campaign and at the Trump Organisation.

She is close to the president, and also close with Mr Trump's son-in-law and senior adviser Jared Kushner, and Mr Trump's daughter Ivanka.

Ms Hicks will temporarily fill the vacancy left by Anthony Scaramucci, who lasted 10 days.