Love him or hate him, Musk is the man of the moment

Tesla CEO Elon Musk is now the 10th richest person in the world, according to the Bloomberg Billionaires Index. PHOTO: NYTIMES
Tesla CEO Elon Musk is now the 10th richest person in the world, according to the Bloomberg Billionaires Index. PHOTO: NYTIMES

LOS ANGELES • Whether you find him admirable or obnoxious, billionaire Elon Musk is having a fantastic year.

SpaceX, the company he founded in 2002, blasted two American astronauts to the International Space Station in late May and brought them safely home in a historic splashdown on Sunday, heralding a new age of private sector space travel.

Tesla, his electric carmaker, recently celebrated its fourth straight quarter of profit and may soon join the S&P 500 Index. This year's share rally has made the California company the world's most valuable automaker, with a market value of roughly US$267 billion (S$368 billion) as of last Friday.

And then there is Mr Musk himself. The 49-year-old South African immigrant, who is a Los Angeles-based celebrity as much as a Silicon Valley CEO, is now the 10th richest person in the world, according to the Bloomberg Billionaires Index.

While the chief executive officers of the Big Four tech companies - Amazon, Apple, Facebook and Google - were derided as "cyber barons" during a grilling by Congress last week on antitrust issues, Mr Musk basked in Style-section treatment in the Sunday New York Times.

It is a remarkable reversal from the dark days of 2018, when Tesla struggled to ramp up production of the Model 3 sedan, scores of executives quit and Mr Musk was sued by the US Securities and Exchange Commission over his infamous "go private" tweet. But he has not endeared himself to everyone.

Mr Musk has come under fire for downplaying the coronavirus pandemic, tweeting in early March that "coronavirus panic is dumb" and then predicting the US would probably have "close to zero new cases" by the end of April.

In California, where Tesla's auto plant employs about 10,000 workers, Mr Musk defied the public health authorities by closing down the facility late and reopening it early, daring anyone to arrest him.

Yet in a year when much of the nation is hunkered down or retrenching in the face of surging virus infections and widespread economic anxiety, Mr Musk is ebullient and expanding. Tesla, which has 55,000 employees globally, is hiring and is building a new auto plant in Austin, Texas, for its forthcoming electric pick-up truck.

Mr Musk suggested last Friday that Tesla's workforce could grow to 65,000 by the end of the year.

"We're full of admiration" for the whole team at Tesla, Mr James Anderson of Scottish money manager Baillie Gifford, Tesla's second-largest shareholder after Mr Musk himself, said in an e-mail.

Baillie Gifford declined to comment on the success of SpaceX, in which it is also an investor. Mr Musk's privately held company, which is in the midst of raising US$1 billion in funds, is among the most valuable venture-backed companies in the US.

SpaceX - formally Space Exploration Technologies - is best known for launching the Falcon 9 reusable rocket for customers that include commercial satellite operators, the National Aeronautics and Space Administration (Nasa) and the US military.

The successful flight of astronauts Bob Behnken and Doug Hurley marks the first time that SpaceX has flown humans - a huge proof point for a firm founded with the goal of colonising Mars.

"Welcome back to Planet Earth and thanks for flying SpaceX," said Mission Control, after the astronauts in the Dragon capsule splashed down in the Gulf of Mexico. Congratulations also poured in via Twitter from President Donald Trump and his predecessor Barack Obama, as well as competitors like Blue Origin and Boeing.

Now that the "Demo-1" test flight is complete, SpaceX can begin operational trips for Nasa. The Crew-1 mission is planned for late September. SpaceX is also testing Starship, the next-generation rocket that will fly humans to the Moon and then Mars. It is also preparing to launch its own space-based Internet service called Starlink.

And later this month, Mr Musk vows to give a "progress update" on Neuralink, his brain-machine interface start-up.

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A version of this article appeared in the print edition of The Straits Times on August 04, 2020, with the headline 'Love him or hate him, Musk is the man of the moment'. Print Edition | Subscribe